SEO - Search Engines & Marketing climbing to the top

A great looking, well presented website will be a key part of your online success, but even more important is getting people to your website to see it and have them interacting with your business or service.

People seem to often underestimate just how difficult it can be to get their website to stand out from the crowd and have a real impact in search engine rankings. There are many costly ways you can attempt to help your ranking, but the single best approach is to have natural organic results. It is free and all it requires is a correctly designed website

Naturally, any site we develop will be optimised for good search ranking inclusion and we will provide you with the tips and information to climb to the top, but also, we have a depth of experience in taking established websites and improving their search rankings for terms that relate to the key services they provide.

Let us demonstrate our success in this field with a case study

The Green Store online has been providing a range of eco friendly and recycled products since 2006. The site has been built from the ground up using Prism Technology E-commerce software

After studying the key search targets, we achieved the following results;

Let's start with a direct search for the website 'The Green Store Online'

http://www.google.co.uk/search?&q=the+green+store+online

It takes the top spot but notice also that it lists the subsections of the site underneath. The website was produced to allow easy indexing for Google which is why it has been able to spider and return the result like this. (Click to enlarge)

A good start but that is a very specific search, what about targeting the general sector? Here are the results for 'Green Products'

http://www.google.co.uk/search?&q=green+products

Again, we find the site in the No. 1 position. Even when a generic sector is searched. By targeting these key searches, we can ensure all potential customers and traffic are coming to the site (Click to enlarge)

So the sector and related searches are well covered but it is also important to catch people searching for the actual products being shown. One of the many product sold by The Green Store are Turtle Bags, so let's try that as our search.

http://www.google.co.uk/search?&q=Turtle+Bags

Placed 3rd, No 1 is the manufacturers of the product. Notice also, that the The Green Store appears twice in Google's shopping results. Our built in Google Base support helps The Green Store to utilise this special area of Google results. It means The Green Store appears 3 times in the first 4 results. (Click to enlarge)

Now let's go for a real test. Something so generic that you would never expect to be able to break into the top 10. Let's try 'Bicarbonate of Soda'

http://www.google.co.uk/search?&q=Bicarbonate+of+Soda

Couldn't get the top spot, but beaten only by Wikipedia and bicarbonateofsoda.com. Also see that search results were achieved in the shopping result listings and that Google decided to return two results from The Green Store (Click to enlarge)

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